Amsterdam, September 13, 2026: As a technology journalist, I had the opportunity to attend IBC 2026 at RAI Amsterdam on September 13. The event brought together technology companies, broadcasters, media professionals and experts from around the world.

My visit to IBC gave me a clear picture of how quickly the global technology industry is changing. Technologies that once seemed like the future are now being used in everyday business. Artificial intelligence, cloud computing, automation, online streaming, advanced cameras, data systems and new broadcasting technologies were among the major areas of focus at the event.

One of the biggest topics at IBC 2026 was Artificial Intelligence (AI). Companies are using AI to create and edit content, improve video quality, analyse information and make broadcasting faster and easier. AI is no longer only an experiment. It is becoming an important part of the media and technology industry.

Another important area was cloud technology. Many companies are moving their production and broadcasting systems to the cloud. This allows them to work from different locations, reduce costs and manage large amounts of content more easily.

What impressed me most was not only the technology itself but also the strong technology ecosystem behind it. The global technology industry is supported by universities, research centres, technology companies, investors, skilled workers and governments. These different parts of the system work together to create new ideas and turn them into successful products and businesses.

This experience made me think about an important question: Where does Pakistan stand in the global technology race?

Pakistan has made progress in the IT sector. The country has a large young population and many talented software developers, engineers and technology professionals. Pakistan's IT and IT-enabled services exports are also growing, showing that the country has strong potential in the digital economy.

However, after seeing the level of technology and innovation at IBC, it is clear that Pakistan still has a long way to go.

Pakistan needs to invest more in research, artificial intelligence, cloud computing, cybersecurity, high-speed internet, data centres and other modern technologies. We also need better cooperation between universities and technology companies. Young people should be given more opportunities to learn advanced technology skills and develop their own technology products.

Pakistan should also encourage startups and make it easier for technology companies to grow and compete in international markets. Most importantly, technology policy should be consistent and focused on long-term development.

My visit to IBC 2026 showed me that the world is moving very fast in technology. Pakistan has the talent and potential, but we need to do much more to compete with leading technology countries.

Pakistan should not remain only a country that provides IT services to the world. We should aim to become a country that creates new technology, develops international products and builds globally successful technology companies.

The challenge is large, but the opportunity is even larger. With proper investment, education, research, better policies and strong support for innovation, Pakistan can become an important player in the global technology industry. The time to take serious action is now.