RAWALPINDI, November 13, 2026 — Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR) has signed a Memorandum of Understanding (MoU) with the renowned international Magazine The World Ambassador Digital E-Paper and News Channel to strengthen media collaboration and amplify the visibility of the university's academic, research, extension, and institutional activities at both national and international levels.
The formal MoU signing ceremony was held at the PMAS-AAUR campus, where Vice Chancellor Prof. Dr. Qamar-uz-Zaman signed the agreement on behalf of the university, while Mr. Abid Siddique Chaudhry signed on behalf of The World Ambassador, and Mr. Shahbaz represented CNN URDU.
Bridging the Gap Between Academia and Society
Addressing the ceremony, Vice Chancellor Prof. Dr. Qamar-uz-Zaman emphasized that the media plays a vital role in strengthening the bond between higher education institutions and society. He noted that modern universities are not merely centers of teaching and learning, but dynamic hubs of research, innovation, knowledge creation, and practical solutions to societal challenges—making effective media engagement essential to communicating their achievements to the wider public.
Prof. Dr. Qamar-uz-Zaman further highlighted that responsible media coverage serves as a crucial bridge between academia and society by bringing scientific discoveries, research outcomes, and educational opportunities directly to the attention of policymakers, industry leaders, farmers, students, and the general public.
Expanding National and International Outreach for Faculty and Students
During the ceremony, Mr. Abid Siddique Chaudhry praised PMAS-AAUR’s vibrant academic environment, modern research facilities, and institutional milestones. Both representatives expressed their firm commitment to showcasing the university's educational initiatives, research breakthroughs, innovations, and notable accomplishments across their respective media platforms to ensure greater national and international reach.
Key pillars of the newly established PMAS-AAUR media collaboration include:
Research-Based Publications: Providing dedicated opportunities for university faculty members and students to contribute articles and research-driven features to international and national media platforms.
Exclusive Academic Spotlights: Highlighting prominent scholarly and scientific contributions through exclusive interviews with researchers and institutional leaders.
Enhanced Intellectual Exposure: Elevating the national and global profile of PMAS-AAUR’s intellectual resources, academic expertise, and agricultural research accomplishments.
Concluding the event, Vice Chancellor Prof. Dr. Qamar-uz-Zaman thanked Mr. Abid Siddique Chaudhry and Mr. Shahbaz for their proactive interest in building institutional coordination with the university, reaffirming PMAS-AAUR's ongoing commitment to knowledge sharing, academic excellence, and constructive partnerships with media organizations.
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