CASABLANCA, Morocco — Chargé d’Affaires Mr. Abdul Razzaque Thebo officially inaugurated the Pakistani Pavilion at the Africa Sports Expo in Casablanca, putting a spotlight on Pakistan’s world-renowned sports manufacturing industry.

The pavilion serves as a strategic platform to showcase high-quality Pakistani sports equipment, manufacturing capabilities, and export readiness to international buyers, sports federations, and trade delegates across the African continent.

Unlocking B2B Partnerships and Foreign Investment

During the event, Mr. Abdul Razzaque Thebo highlighted Pakistan’s premier position in global sports manufacturing, particularly in hand-stitched soccer balls, martial arts gear, sportswear, and fitness equipment.

The pavilion focuses on fostering strategic commercial ties between Pakistani manufacturers and African business leaders through several key areas:

• B2B Matchmaking: Connecting Pakistani sports goods exporters directly with African distributors and retail networks.

• Trade Expansion: Opening new trade corridors across North and West Africa for Pakistani athletic apparel and gear.

• Investment Opportunities: Promoting joint ventures and investment in manufacturing, technology transfer, and supply chain logistics.

"The pavilion highlights Pakistan’s premier sports manufacturing capabilities while creating actionable opportunities for business-to-business partnerships, bilateral trade, and long-term investment," emphasized Cd’A Mr. Abdul Razzaque Thebo during the inauguration.

Strengthening Pakistan-Africa Economic Relations

The participation of the Pakistani embassy at the Africa Sports Expo aligns with the country's broader trade strategy to strengthen economic and commercial presence across African markets.

By engaging key stakeholders at North Africa's leading sports exhibition, Pakistan aims to build lasting diplomatic and commercial partnerships, expanding its global footprint in the sports goods sector.