The Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in partnership with the Directorate of Agriculture Extension, launched a major wheat awareness campaign at Village Pial near Rawat in District Rawalpindi.
The joint initiative aims to educate local farmers on modern agricultural practices, resource optimization, and scientific measures to enhance wheat yields across the region.
Addressing the gathering, PMAS-AAUR Vice Chancellor Prof. Dr. Qamar-uz-Zaman reaffirmed the institution's commitment to transforming the agricultural sector through targeted research and innovative technology.
Precision Agriculture: Unlocking Modern Farming Potential
Prof. Dr. Qamar-uz-Zaman emphasized that increasing national crop productivity requires a transition toward modern scientific approaches, noting that developed nations rely heavily on precision agriculture to maximize resource efficiency.
To bridge the gap between academic research and field practice, the university announced a dedicated Farmers’ Call Center designed to provide direct guidance and resolve agricultural queries in real time.
Key Initiatives for Local Farmers
Tech Adoption: Farmers are urged to integrate precision farming methods to optimize fertilizer, water, and seed usage.
Financial Backing: The Agriculture Department is extending interest-free loans to lower operational costs and encourage modern inputs.
Direct Assistance: The new PMAS-AAUR Call Center provides daily expert support for crop management and pest control.
Institutional Support and Financial Assistance
Divisional Director Agriculture Extension Shahid Bukhari outlined ongoing provincial welfare measures, stressing that the department remains fully committed to facilitating farmers through every phase of the cultivation cycle.
Bukhari highlighted that combining government financial assistance with academic research offers a sustainable blueprint for long-term food security.
The joint campaign underscores a growing institutional effort to modernize Pakistan's agricultural backbone by equipping smallholder farmers with scientific knowledge and accessible financial tools.
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