ISLAMABAD — The Pakistan National Heart Association (PANAH), in collaboration with Iqra University, organized an awareness session to rally youth support for mandatory Front-of-Pack Warning Labels (FOPWLs) on ultra-processed foods. The initiative aims to empower consumers and curb the alarming surge of non-communicable diseases (NCDs) across Pakistan.

Addressing participants, PANAH General Secretary Sana Ullah Ghumman revealed that NCDs—including diabetes, cardiovascular diseases, and obesity—account for nearly 60 percent of deaths in Pakistan. He highlighted that excessive consumption of foods high in sugar, salt, and unhealthy fats is fueling this public health emergency.

Global Precedents and Consumer Rights

Citing successful health interventions in countries like Chile and Mexico, PANAH leadership urged the Pakistani government to enact FOPWL regulations immediately.

Key arguments presented for policy enactment include:

• Right to Information: Consumers deserve clear, immediate visibility regarding the nutritional content of packaged foods.

• Preventative Healthcare: Simple warning labels guide families toward healthier dietary choices, reducing preventable chronic illnesses.

• International Models: Front-of-pack warnings have proven effective globally in reducing the consumption of harmful ultra-processed foods.

Mobilizing Youth for Public Health Reform

PANAH Executive Member Abdul Hafeez called on students to act as ambassadors for health reform by utilizing social media, campus platforms, and community outreach to champion consumer rights.

Ms. Maria, Assistant Professor at Iqra University, commended PANAH for involving academic institutions in national health campaigns. The session concluded with interactive student presentations and discussions, highlighting growing youth commitment to driving food policy reform in Pakistan.