By Abid Chaudhry
TWA
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The China Cultural Center in Pakistan and the Cultural Office of the Embassy of the People’s Republic of China have officially launched the “Nihao! China” – 2024 Silk Road Tourism Overseas Promotion Online Season in Pakistan.
This initiative, organized by the Network of International Culturalink Entities (NICE) in collaboration with the China Cultural Center, China National Tourist Offices abroad, the International Tourism Alliance of Silk Road cities, and cultural and tourism departments from 13 Chinese provinces, aims to uphold the Silk Road principles of “peace and cooperation, openness and inclusiveness, and mutual learning and mutual benefit.”
Scheduled from June to October 2024, the season includes a grand opening ceremony, global broadcast of thematic videos, the “Glory of Millennia – Silk Road Photo Exhibition,” a showcase of cultural and tourism resources, and various “Nihao! China” promotions worldwide.
The inaugural event on June 24 in Sanya, Hainan, China highlighted Hainan’s rich cultural legacy, tourism attractions, and updated inbound tourism policies, aiming to expand Hainan’s global tourism footprint and refine targeted marketing strategies.
Pakistani audiences can follow these engaging activities on Facebook, WeChat, and the official Twitter handle of H.E. Zhang Heqing, Director of the China Cultural Center in Pakistan @zhang_heqing, along with other social media platforms.
