By Adnan Hameed
TWA
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Serena Hotels proudly announces its collaboration with the Behbud Association, culminating in a remarkable fundraising gala aimed at driving positive change within the community. Held under the theme of cultural diplomacy, the event served as a platform to raise funds for the Behbud Maternal and Children’s Hospital, a vital institution dedicated to providing comprehensive healthcare services to mothers and children.
The evening unfolded with a captivating fashion show, featuring exquisite apparel crafted by artisans from the Behbud Association. Showcasing a fusion of traditional techniques and contemporary designs, the fashion segment mesmerized attendees, highlighting the exceptional craftsmanship and cultural heritage preserved by the artisans.
Complementing the fashion showcase was a soul-stirring musical performance by Saakin, adding a harmonious touch to the event’s ambiance. The seamless blend of entertainment and philanthropy underscored the commitment of both Serena Hotels and the Behbud Association to making a meaningful impact on society.
Abida Malik, President of the Behbud Association, lauded the collaboration, emphasizing the significance of supporting traditional crafts and empowering communities. “Our artisans’ creations are not just garments; they are embodiments of our rich cultural legacy. Through Serena Hotels’ unwavering support, we can further our mission of enhancing healthcare facilities and fostering community development.”
Serena Hotels, renowned for its commitment to social responsibility, reaffirmed its dedication to driving positive change. By aligning with initiatives such as the Behbud Association’s fundraising efforts, Serena Hotels continues to uphold its values of community development and empowerment.
“Supporting initiatives that uplift communities is ingrained in our ethos,” stated a representative from Serena Hotels. “We are proud to join hands with the Behbud Association in fostering sustainable livelihoods and creating a brighter future for all.”
