Linkedin has one of the biggest business newsrooms in the world, with more than 250 editors following a major expansion in the past year.
In the UK, Linkedin News has section editors covering: “Get Hired” (jobs and careers content), finance, technology, retail and marketing, sustainability, and diversity equity and inclusion.
Linkedin News editors curate coverage of trending work topics, in particular via angles around work/life balance and the future of work, through a box on the right-hand side of the website, and posts and newsletters rounding up the big conversations of the day. The morning Daily Rundown round-up of the big stories reaches 221 million people in 200 countries and eight languages each day, according to the platform.
They also produce more of their own content than before, including Linkedin Live interviews such as one with former Dragon’s Den investor James Caan in January. The UK’s dedicated team of editors for different sectors is a change from previously when they took a more general view on anything relevant to the wider UK professional audience.
Siobhan Morrin, managing editor at Linkedin News and a former senior editor at Newsweek, told Press Gazette the expansion had enabled them “to do more with the team that we have in terms of curating more specific content and creating slightly longer form and insightful content in different formats”.
The core mission of Microsoft-owned Linkedin News, she said, was to “create, cultivate and curate conversation on the platform”.
Julien Wettstein, Linkedin’s head of editorial, EMEA who previously worked at Tiktok and Ebay, added that the platform has seen “record engagement” in the past year – citing changes in working patterns following the Covid-19 pandemic that has moved many “watercooler moments” from the office to online. “So people just became way, way more open in terms of like, what they can and want to share on this professional network.”
